How Barcelona Hospitality market set the trend in Europe?
What has been associated with Barcelona 15 years ago?
What popped up in your head hearing “Barcelona”?
Well, gastronomy was not what was talked about for sure, it was more about the beaches, small local bars with no identity or that very clean pre-2008 crisis era; what happened next is that this crisis has pushed the consumers to associate “soulless” HORECA with slick guys in suites – those bank people with poor advisory skills, who over lend and got the consumers into crisis. Consumers’ next look is pointed to the places with “soul” and purpose, more warm decoration, coherent with product and service, and, obviously, clean and organized.
Barcelona also has the best Chefs representing the city on a global level by participating in many gastronomical shows and exhibitions around the world. Ferran Adria and Roca brothers among the most famous ones, besides plenty of celebrity chefs and Michelin starred restaurants around Europe has been working for the chefs, mentioned above.
Though, all this will not be possible without the access to social media and the digital marketing, as these great places and concepts couldn’t be cost efficient during the crisis with limited access to financing offered to them by banks and financial institutions. Taking advantage of the power of the Internet and digital marketing, creating smart marketing strategies – this is what has really made many great concepts in Barcelona to grow exceptionally fast, amongst them – Bacoa and SandwiChez.
In Improve Advisors we have consultants with field experience in every single aspect of hospitality and can help you starting from the Idea to inauguration and operation, including financial and marketing strategies and execution.
We know the importance of a good digital food-print, besides the services explained above, we have tailored some marketing packages where operational hospitalities can have their web and social media or even the entire marketing outsourced to our team as if they had their own marketing team in-house.